Young people and responsible consumption research group
Consumption by children and teenagers today constitutes a major challenge for very many players in the social and economic domains: businesses, public authorities, childcare workers, parents, etc.
However, it is also a central concern for those responsible for the education and protection of young people:
Modern developed societies are dominated by problems of consumption ; it is, therefore, important to master children’s basic learning in order for them to be in a position to deal with their economic choices and to avoid long-term negative ;
A number of society’s problems are attributed totally to the negative of marketing (obesity, the domination and expansion of brands in the school environment, cultural pollution from the TV, etc.); although it is, of course, not possible to deny that marketing is in part responsible, other factors also enter into the equation (normative peer pressure, family, etc.); it is, then, important to identify the effective weight of these different elements ;
How can marketing techniques be used effectively to persuade young people to reject certain harmful behaviour habits(violence, alcoholism, smoking and substance abuse, dangerous behaviour on motorbikes or in cars, etc.)?
However, it is also a central concern for those responsible for the education and protection of young people:
Modern developed societies are dominated by problems of consumption ; it is, therefore, important to master children’s basic learning in order for them to be in a position to deal with their economic choices and to avoid long-term negative ;
A number of society’s problems are attributed totally to the negative of marketing (obesity, the domination and expansion of brands in the school environment, cultural pollution from the TV, etc.); although it is, of course, not possible to deny that marketing is in part responsible, other factors also enter into the equation (normative peer pressure, family, etc.); it is, then, important to identify the effective weight of these different elements ;
How can marketing techniques be used effectively to persuade young people to reject certain harmful behaviour habits(violence, alcoholism, smoking and substance abuse, dangerous behaviour on motorbikes or in cars, etc.)?
These observations and question marks are the basis of the group’s four research axes:
Children’s and teenagers’ food consumption
Communicating with/Advertising to young people
Learning how to be a socially responsible consumer
Responsable du Pôle
